INSIGHTS
Practical notes on technology leadership, AI implementation and modern search. Written from the work, for people who need it to make a difference.
ai
AI adoption is not won with a keynote. It is won by reducing fear, choosing useful workflows, keeping humans in control, and making the first implementation genuinely helpful.
seo
The naming is messy, but the work is not. A practical guide to classic search, AI search, and generative engine visibility for SME leaders.
ai
The best first AI implementation is rarely the flashiest one. It is the department with repeatable work, accessible data, clear ownership, and measurable pain.
ai
The model names change quickly. The better question is what job the model needs to do, what risk it carries, and how the business will operate it.
ai
AI is useful enough to become invisible. That is exactly why leaders need better habits around checking, escalation, and expert review when the answer matters.
hosting
A practical argument for moving large, old catalogue-style websites off heavy CMS platforms and onto simpler codebases that cost less, load faster, and are easier to maintain.
fractional
Fractional executive work isn't for every business. A practical guide for MDs and COOs trying to decide whether a fractional CIO is the right shape — or whether something cheaper, smaller, or in-house would do the job.
ai
Notes from eighteen months building agentic AI for a multi-brand operating business — what worked, what didn't, and where the wall actually is.
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